General data protection information of HERMLE USA

Privacy Policy
Last Updated: September 4, 2026

Welcome! For the purposes of this Privacy Policy, “HERMLE,” “Company,” “we,” “us,” or “our” each refer to the legal entity specified in the “Applicable Entity” section of this Privacy Policy below. The protection of your personal information is important to us. The purpose of this Privacy Policy is to inform you about the processing of your personal information that we collect from you through our website(s) and/or platform that links to this Privacy Policy (“Websites”), through our offline interactions with you (such as, at trade shows or through customer services calls) and through our provision of any related support services (collectively, the “Services”).

Please read this Privacy Policy carefully. To the extent permitted by applicable law, by using and accessing any of the Services or accessing the Websites, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services or the Websites.
For specific details that apply to Mexican data subjects, please see Section 20 below.

1. Categories of Personal Information Collected

The types of personal information we collect and use about you depends on how you interact with our Websites and use our Services. When we use the term “personal information”, we are referring to information that identifies, relates to, describes, is about or can be associated with you. In the past twelve (12) months, we have collected, and going forward we may collect and use, the following categories of personal information:
• Identifiers and information about you: your full name, company name, business address, e-mail address, telephone number, or any other identifier by which you may be contacted;
• Account information: username and password and security questions (and responses) for an account with us;
• Commercial information: services or products purchased, order information and information relating to your use of the services (including the service requests that you submit and any video, files or other personal information contained in the attachments to those requests);
• Photographs or video: photograph or video footage obtained from our locations or participation at trade shows or events;
• Inferences about you: information regarding your potential sales needs or preferences;
• Communications: telephone conversations and email communications when interacting with you with respect to our Services; and
• Internet or other similar network information: IP address, browser type and version, type of device you use, operating system and version, and device identifier, geographic location, pages you view, items you place in your cart or add to your wish list, how you got to our Websites, date and time of visit and any links you click on to leave our Websites, message whether the retrieval was successful, metadata about how you interact with our Websites, and amount of data transmitted.

Please be advised that we do not process any personal information under this Privacy Policy that is considered sensitive in terms of the Mexican Data Protection Legislation.

2. Information We Collect From You

We may collect personal information directly from you, including when you fill out a form to register for a portal account or submit a service request (and any attachments to that request) through the portal.

3. Information We Collect Automatically

As you use the Websites, we may use technologies, such as cookies, that collect certain information about you automatically. We may collect, your IP address, location, device type, date and time of visit, operating system, browser type and version, activities on the Websites, and information about how you use the Websites. For more information on how the Websites use cookies, please see the section titled “Information About the Use of Cookies” below.
Some of these cookies, and the information that they collect, are essential to the operation of the Websites. If you are not comfortable with the collection of the above-listed information using cookies, you should not use the Websites. Instead, you may submit service requests to us, or obtain information about your outstanding service requests, by calling us directly at the number listed below.
 

4. Information We Receive from Other Sources

From time to time, we may also receive information about you from our third-party service providers, affiliates, customers, and partners. We may also receive information from third-party analytics on the Websites. We may also collect information about you from publicly available sources.

5. How We Use the Information We Collect

Your personal information may be collected, stored, processed, and used by the Company and its affiliates and service providers for the following purposes:
• To provide you with services and to otherwise operate our business, including to process your registration for an account, maintain your account and upload documentation to your account;
• To assist us in improving our services or the content of the Websites;
• To customize your experience and identify your preferences on our Websites;
• To respond to your customer service inquiries or requests;
• To inform you of special values and featured items;
• To send you email and text-message updates and information (including, without limitation, the status of the service requests that you submit, delivery and tracking numbers for products or parts, commercial documents (such as quotations, invoices, credit notes and delivery notes), and post-visit service reports) or to otherwise communicate with you;
• To prevent, detect or mitigate fraud, security, and credit risk and technical issues;
• To comply with our legal obligations or requests from law enforcement and government agencies;
• To conduct research analytics and data analysis;
• For internal research and development purposes;
• To conduct marketing and outreach activities including to assess the success of such efforts;
• To enforce or protect our rights, property, safety, or other of our users or third parties;
• As part of due diligence for, or the consummation of, a transaction involving the merger, sale, divestiture, or other transaction involving the equity or assets of the Company; and
• For any other purpose with your consent (if permitted by applicable law) or as required.

6. Duration of Storage

We generally only retain personal information for as long as necessary to fulfill the purposes for which we collect it, unless longer retention is necessary to protect or enforce our legal rights or comply with our legal obligations. Without limiting the generality of the foregoing, the deletion of the technical support data may take place as soon as they are no longer required to complete your support needs, but no later than 12 months after accessing our Websites.

7. Information About the Use of Cookies

We integrate and use cookies on various pages to enable certain functions of our Websites. The so-called “cookies” are small text files that your browser can store on your access device. These text files contain a characteristic string that uniquely identifies the browser when you return to our Websites. The process of saving a cookie file is also referred to as “setting a cookie”. Cookies can be set both by the Websites itself and by external web services. Cookies are set by our Websites or external web services in order to maintain the full functionality of our Websites, to improve the user experience or to pursue the purpose stated with your consent. Cookie technology also allows us to recognize individual visitors by pseudonyms, e.g. a unique or random ID, so that we can provide more personalized services. You have the ability to accept or decline cookies. However, if you choose to decline cookies, you may not be able to fully experience the features of the Websites or Services you visit. Information on deleting or controlling cookies can be found at www.aboutcookies.org.

If your browsers are configured to reject cookies when you visit these pages, or if you subsequently erase your cookies, use a different device, or change web browsers, your opt-out may become ineffective and may need to be repeated.

If you are located in Quebec, please note that cookies may include functions that allow you to be identified, located or profiled, which are activated when you click ‘Accept All Cookies’ on the Websites’ cookie banner.

For more information about the specific cookies used on the Websites, the information collected by each of those cookies, and the purposes for which we collect and use that information, or to adjust your preferences with respect to the placement of cookies on the Websites, please visit our Cookie Preference Center.

8. How We Disclose, Communicate or Transfer Personal Information

We may disclose, communicate or transfer your personal information provided to us to any other person as specified at the point of collection and as otherwise set out in this Privacy Policy. The following disclosures or transfers are only carried out for the purposes included in this Privacy Policy. We may also disclose, communicate or transfer your personal information as you direct us to, where you have consented to such disclosure, communication or transfer, or where the disclosure, communication or transfer is otherwise required or permitted by applicable law. To the extent permitted by applicable law, we may use and disclose aggregated or de-identified information about our users, and information that does not personally identify any individual, without restriction. We may disclose, communicate or transfer, and have disclosed in the past 12 months, personal information to the following third parties:

• To our subsidiaries and affiliates (including Hermle AG), who may process any of your personal information for the same purposes listed under Section 5 above;
• To a buyer or other successor, including a potential buyer or successor in any proposed sale, assignment, merger, amalgamation, plan of arrangement or other transfer of our business;
• To our third-party service providers, including:
        o Our website hosting provider, analytics providers, and technical and software providers who may have access to and process the above listed personal information for the purposes of providing us services; and
• To legal or regulatory authorities and other relevant third parties for legal reasons.

Your personal information may also be accessible to our employees who have a need to access and use such information in order to complete their job duties and responsibilities, including members of our sales and marketing departments.

9. Sale and Sharing of Personal Information

In relation to this Websites, we do not sell or share (for cross-context behavioral advertising as that term is defined under CCPA) and have not sold or shared (for cross-context behavioral advertising) personal information in the last twelve (12) months.

10. Cross-Border Processing

Your personal information may be collected, processed or stored by, or transferred or communicated to, us, our affiliates and our service providers outside of the jurisdiction in which you are located, including in Germany, the United States, and Mexico, and therefore may be accessed by the courts, law enforcement and national security authorities of foreign jurisdictions. If you are located in Quebec, please note that your personal information could be communicated outside Quebec.

11. Data Security and Data Protection

We utilize commercially reasonable measures designed to protect your personal information during collection, storage and processing so that it is not accessible to unauthorized third parties. However, we cannot guarantee complete data security on the transmission path to our IT systems. We urge you to take every precaution to protect your personal information when you are on the internet. Although we will take reasonable efforts to protect your personal information, we cannot guarantee the security of such information. Any transmission of personal information to us is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites.

12. Your Rights

You may have certain rights relating to your personal information, subject to local data protection laws. Depending on the applicable laws and in certain circumstances, you may have the following rights, subject to such restrictions and exceptions as are permitted or required by applicable law:

• Right to Know: You may have the right to request any or all of the following information relating to your personal information we have collected and disclosed in the last 12 months, upon our verification of your identity:
     o The categories of personal information we have collected about you.
     o The categories of sources of the personal information we have collected about you.
     o Our business purpose for collecting that personal information.
     o The categories of third parties with whom we disclose that personal information.
     o The specific pieces of personal information we have collected about you.
• Right to Request Deletion: You may have the right to request that the Company delete any of your personal information that we collected from you and retained, subject to certain exceptions.
• The Right to Access: You may have the right to request access to the personal information about you that we hold.
• The Right to Correct: You may have the right to correct or update inaccurate personal information that we maintain about you.
• The Right to Withdraw Consent: You may have the right to withdraw your consent to our use, disclosure or communication of your personal information, subject to reasonable notice, contractual limitations and any other restrictions permitted or required by applicable law.
• The Right to Non-Discrimination: You may have the right not to receive discriminatory treatment or be retaliated against for exercising these rights.
• The Right to Appeal: You may have the right to appeal a decision we may make related to your request. To the extent you have a right to appeal a decision we’ve made about your personal information, please submit an appeal request to via the email listed below.
• “Shine the Light”: Where applicable, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to a third party for the third party's direct marketing purposes.

We may offer you certain financial incentives permitted by the CCPA for sweepstakes or giveaways. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Depending on the jurisdiction in which you live, participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. You opt in to by submitting your personal information for the sweepstakes or giveaway. We collect and use the following categories of information to conduct the sweepstakes or giveaways: information and identifiers about you; communications; and any information required by the submission form for the sweepstake or giveaway. You may opt out of any marketing emails we send you after your registration by contacting us as described below or clicking the “unsubscribe” link included in our marketing emails. The specific rules of each sweepstake or giveaway will be presented when you register for the sweepstake or giveaway.

13. How do you exercise your rights?

You can request to exercise your rights at any time by contacting us using the contact details below:

HERMLE USA Inc.
5100 West Franklin
Drive Franklin, WI 53132
E-mail: info@hermleusa.net
Tel: (414) 421-9770

Only you, or a person that you lawfully authorize to act on your behalf, may make a verifiable consumer request related to your personal information. To the extent permitted by applicable law, you may also make a verifiable consumer request on behalf of your minor child. If you are making a request on behalf of another person, you must provide written documentation sufficient for us to confirm that you are authorized to act on behalf of that individual. The verifiable consumer request must:

• Provide sufficient information that allows the Company to reasonably verify you are the person about whom it collected personal information or an authorized representative; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We may not be able to fulfill your request or provide you with personal information if we cannot verify your identity or authority to make the request and/or confirm the personal information relates to you. To verify your identity, we may request and use additional personal information about you, and we reserve the right to take additional steps as necessary to verify your identity if we have reason to believe a request is fraudulent or as otherwise necessary to comply with applicable law.

14. Response Timing and Format

The Company endeavors to respond to a verifiable consumer request within 45 days of its receipt, or earlier if required by applicable law. If the Company requires more time (up to 90 days, where permitted by applicable law), it will inform you of the reason and extension period in writing. Where permitted by applicable law, the Company will deliver the written response by mail or electronically, at your option. The response the Company provides will also explain the reasons it cannot comply with a request, if applicable. For data portability requests (where such rights exist under applicable law), the Company will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

15. Third-Party Web Sites

The Websites may contain links to, or plugins or widgets from, social media or other sites operated and maintained by third parties, over which we have no control. Privacy practices on such sites may be different from our Privacy Policy. Similarly, the Websites may be accessed and used from third-party sites that we do not control. We encourage you to consult the privacy policies that govern such sites before using them.

16. Children Under the Age of 18

We do not knowingly collect personal information from children under the age of 18 on the Websites without parental consent. In the event that we learn that we have collected personal information from a child under the age of 18 without parental consent, we will delete that information and otherwise comply with the requirements of applicable law. If you believe someone under the age of 18 has provided us with personal information, we ask that you contact us through the methods described below.

17. Privacy Policy Updates
This Privacy Policy may change from time to time. We will post on the Websites all changes to the Privacy Policy, and, if the changes are significant or if we are required to do so by applicable law, will provide a more prominent notice of the Privacy Policy change. Each version of this Privacy Policy will be identified by its Last Updated date, found at the top of the first page of the Privacy Policy.

18. Applicable Entity
All references to “Hermle,” “Company,” “we,” “us” or “our” in this Privacy Policy refer to the applicable entity specified in the table below, which is based on the location of your business address. The identified entity is responsible for the processing of your personal information and is the controller of your personal information.

 

Location of Business Address	Applicable Entity	Address of Hermle Entity
Mexico	HERMLE México S. DE R.L. DE C.V.	Av. Monte Miranda Pte. 15, Int. 906 Monte Miranda, CP 76240 / El Marqués, Qro. Mexico
United States / Canada	HERMLE USA, Inc.	5100 West Franklin Drive Franklin, WI 53132

19. Contact Us

Please direct any questions, concerns or complaints regarding this Privacy Policy or our collection, use, processing, or other treatment of personal information to the contact information below.

HERMLE USA Inc.
5100 West Franklin
Drive Franklin, WI 53132

E-mail: info@hermleusa.net
Tel: (414) 421-9770

20. For Mexico and Mexican Data Subjects

This Section 20 applies to the extent you are a data subject residing in Mexico. For purposes of the Federal Law for the Protection of Personal Data in Possession of Private Entities (Ley Federal de Protección de Datos Personales en Posesión de los Particulares), its Regulations (Reglamento de la Ley Federal de Protección de Datos Personales en Posesión de los Particulares) and the Guidelines for the privacy notice (Lineamientos del Aviso de Privacidad), all together, the “Mexican Data Protection Legislation”, this document is your privacy notice (Aviso de Privacidad) and only the following particular sections apply to you with respect to any processing of your personal information:

• The necessary purposes for processing your personal information are the following:
     o To provide you with our Services and to otherwise operate our business;
     o To respond to your customer service inquiries or requests;
     o To send you email and text-message updates with respect to the delivery of our Services or to otherwise communicate with you;
     o To prevent, detect or mitigate fraud, security, and credit risk and technical issues;
     o To comply with our legal obligations or requests from law enforcement and government agencies; and
     o To enforce or protect our rights, property, safety, or other of our users or third parties; 

Your personal information may be also used for the following non-necessary or secondary purposes that require your consent:
     o To assist us in improving our services or the content of the Websites;
     o To customize your experience and identify your preferences on our Websites;
     o To inform you of special values and featured items;
     o To conduct research analytics and data analysis; and
     o As part of due diligence for, or the consummation of, a transaction involving the merger, sale, divestiture, or other transaction involving the equity or assets of the Company.

We inform you that we do not use your personal information for publicity, marketing or commercial research purposes. To limit the use of your personal information for these non-necessary purposes, you may send us a written request to the email info@hermle.mx.

• ARCO rights, revocation of consent and limitation of use or divulgement: You, or your duly authorized legal representative, may exercise your rights to access your personal information, rectify it when it is inaccurate or incomplete, cancel it, and oppose its processing (the “ARCO Rights”).
o To exercise your ARCO Rights, you must submit a written request to the email provided above.
o Your ARCO request must include: (i) the full name of the personal data subject and, if applicable, of your legal representative; (ii) an address, email, or other means to communicate the response; (iii) official documents proving your identity, or that of your legal representative; (iv) a clear and precise description of the personal data with respect to which you seek to exercise any ARCO Right, except where you are exercising the right of access; (v) a description of the ARCO Right(s) you wish to exercise or the specific request you are making; and (vi) any other document or element that facilitates locating the relevant personal data, if available.
o We will only process ARCO requests that meet the minimum requirements described above and we will communicate its determination within 20 (twenty) days from the date the ARCO request is received, so that, if appropriate, it may be implemented within 15 (fifteen) days following the date on which the response to the request is communicated. These periods are subject to the terms set forth in the Mexican Data Protection Legislation and may be extended once for an equal period when justified by the circumstances of the case. If we require additional information from you, you must provide it within 5 (five) business days; otherwise, your request will be deemed not submitted. If you exercise your right of access, we will comply by making the corresponding personal information available to you through simple copies, electronic documents, or any other means that allows you to access your personal information.
o Additionally, you may revoke the consent you granted to us for the processing of your personal information and/or request that the use or divulgement of your personal information be limited, provided that no legal provision prevents it and/or your request is not inadmissible under the Mexican Data Protection Legislation. Please note that not all requests can be met or result in immediate termination of processing, as legal obligations may require BO México to continue processing your personal information.

To revoke your consent, you must submit a written revocation request to us at the email address above. We will process your revocation request provided it contains: (i) the full name of the data subject and, if applicable, of the legal representative; (ii) an address or other means to communicate the response; (iii) official documents proving your identity, or that of your legal representative; and (iv) a clear and precise description of the personal information with respect to which you revoke your consent. The timelines to respond to revocation requests will be the same as those applicable to ARCO Rights.